Wednesday, January 16, 2008
Church branding
Interesting article I found on the Nashville Tennessean website about church branding. Leave it to Nashvegas to have consultants that specialize in pumping up church attendance. I am all for making a church relevant to it's community...take a look at the rock concert atmosphere created in on eof the churches mentioned. Read the article here. Let me know what you think.
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Interesting article, though I don't quite get how this article connects the church leaving the Episcopal church for another denomination. That has been happening for years and really has little to do with marketing their church.
I just wonder how much money is being diverted from evangelism in the community to marketing in the community.
My view of church marketing is sending messages to people who probably are already Christians and just seeking a new place of worship. You are boosting your attendance, but are you really making new disciples?
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